In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic. This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page.
How to do on-page SEO step-by-step with best practices
When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction SEO Anomaly has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.
Chapter 2: Optimize Title and Description Tags
- The URL should be pasted into column B, the page title into column C, and the description into column E.
- WebFX’s on-page SEO services include thorough title and meta tag optimizations to help you create click-worthy links that are relevant (and helpful) to users.
- As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021.
- If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword.
- Pages that best match a search query appear higher in results, driving more clicks.
Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value. This tells search engines and users that the page we’re linking to is about on-page SEO.
Half of the websites linked out to authority sites (like Oxford University). For example, I recently wanted to improve our rankings for our press release guide. The Semrush On Page SEO Checker provides you with a comprehensive list of recommendations. You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat.
Compare a page without organized headings versus one that uses headings effectively.